Ready for new audio fire coming courtesy of the United Kingdom’s Jeshi? The countdown to his Airbag Woke Me Up album drops in 96 hours but in the meantime - his ‘SCUMBAG’ single demands your attention.

Jeshi delivers with his ‘SCUMBAG’ music video

The anthem is pure fire and I can’t get enough of it. But how about pushing things forward with a stunning music video loaded with concepts? Oh yes.

London’s concept album King, Jeshi has dropped his new single “SCUMBAG”. A truly hypnotic creation, the driving pace manifests the city Jeshi speaks of directly into the track. This frenetic single, produced by JD. REID (Kelela, Sudan Archives), features a subtle sample of Dizzee Rascal’s “Stand Up Tall” amid lyrics about righting wrongs (or not!) and adolescent apathy. This offering is one of the final puzzle pieces before his full album AIRBAG WOKE ME UP (out Jan 24th) is shared with the world.

Jeshi elaborates on the freneticism of “SCUMBAG”: “Scumbag is a song about nostalgia looking back at the madness of being young running round getting up to no good. It’s something I miss a lot, things being simpler and not having to care about everything as much.” 

“SCUMBAG” releases alongside an official music video directed by Will Dohrn and follows on from “SAINT OR SINNER” featuring British rapper Sainté. 

At the core of Jeshi’s sophomore effort is dynamism; the harnessing of movement and his quest to feel alive in every sense of the word. This sentiment has always felt core to Jeshi’s artistic mission. This has never been as palpable as on Jeshi’s electrifying second album AIRBAG WOKE ME UP. It’s a collection of moment-capturing songs built to ignite reactions and start conversations. His scene-stealing jaunts to stages worldwide clearly influence his live-wire sound. Jeshi and his cohort smash through moods and tempos like kids let loose on dodgem cars. “I want to make things that have intent and feel like statements,” Jeshi declares. His versatile voice is the conductive thread that pulls everything together. “On Universal Credit, my voice was used in one way, whereas on this it’s used in ten ways,” he explains.

Jeshi jumped straight into releasing again after his 5 city and 7 date Australia & New Zealand tour and a packed London Fashion Week which included attending front row at shows by Ahluwalia, Fashion East, Labrum, Natasha Zinko as well as events with The Face, Slawn X Saatchi, Knwls, Jordan Luca & Wonderland. In February & March, Jeshi is embarking on his biggest tour yet, visiting Oslo, Copenhagen, Hamburg, Berlin, Glasgow, Brussels, Paris, Amsterdam, Bristol, Manchester, Glasgow, Leeds, Dublin & culminating in a hometurf show at Village Underground in London. Tickets available here. 

Jeshi’s authentic realism and self-understanding has made him beloved with fans and critics alike. Introspective without dwelling and honest without being glum, Jeshi finds a unique balance to reflect his perspective.