The Super Bowl is a few weeks away but how about getting pumped up courtesy of hip-hop superstar Kendrick Lamar? The West Coast rap king is giving day ones a reason to geek out over his upcoming. halftime performance with a teaser trailer.

Kendrick Lamar’s Super Bowl LIX halftime teaser trailer

It’s more than a snapshot. K. Dot’s new clip goes 30 seconds long and of course comes with some creative.

The Apple Music Super Bowl LIX Halftime Show telecast will be produced by DPS with Roc Nation and Jesse Collins serving as executive producers, and Hamish Hamilton serving as director. Roc Nation will also serve as the strategic entertainment advisor of the live performance. 

Creative Direction for Lamar’s performance will be provided by pgLang.

Last year,  the Apple Music Super Bowl LVIII Halftime Show starring Usher became the most-watched halftime performance of all time and garnered three 2024 Emmy nominations, including Outstanding Variety Special (LIVE). In 2023,  the Apple Music Super Bowl LVII Halftime Show Starring Rihanna scored five Emmy nominations, taking home two, including Outstanding Directing For A Variety Special, a first in Super Bowl Halftime history. 

Apple Music's multi-year partnership with the NFL and Roc Nation brings the Super Bowl Halftime Show —  the most-watched musical performance of the year — to millions of fans around the world. Apple Music celebrates musicians, songwriters, producers, and fans, and offers the world’s best music listening experience with a catalog of over 100 million songs and immersive sound powered by Spatial Audio. Apple revolutionized the music experience with iPod and iTunes and continues the award-winning tradition with Apple Music. Follow @AppleMusic on TikTok, Instagram, YouTube, and Twitter.