che: The Atlanta rap crooner delivers an IG exclusive with his ‘Pose For The Pic’ music video
Love what rap artist che brings to The Culture? Look no further than seeing him glowing up courtesy of a new ‘Pose For The Pic’ music video.
Reuben Aziz: It’s heartfelt truths on display during cuffing season in the ‘stick around’ music video
How are you making out with cuffing season going strong? Turns out crooner Reuben Aziz has things to get off his chest and doesn’t hold back with the ‘stick around’ music video.
Nardwuar: Sexyy Red pulling through for a random and epic Q&A is must-see
Normally I would put this type of fire in the VIDEOS section but there’s something special about hip-hop entertainer and journalist Nardwuar which demands top of site treatment. Getting the legend paired up with St. Louis rap diva Sexyy Red? I’m here for it.
Quin NFN: I’m here for the nostalgic flexing from a fire ‘Soulja Girl’ remix music video
Rap artist Quin NFN doesn’t hold back when it comes to delivering fire tunes. So it’s no shocker his ‘Soulja Girl’ remix music video demands your attention and sparks ample nostalgic vibes dating back to the late 2000’s.
Lelo: The ‘Main Event’ music video demands your full attention
Detroit in the building? You better believe it. It’s all about what rap artist Lelo is bringing to The Culture and it’s stirring with the ‘Main Event’ music video.
Larry June: The rap heavyweight gets the cameras rolling with his ‘Jan 14’ music video
When it comes to signature sound and lyrics? It’s clear hip-hop artist Larry June continues to pave his own lane and I’m completely here for it.
Karrahbooo: It’s a ‘Bossy Booo’ flex for the rap diva’s newest visual glow
There’s no denying how much fire power rap artist Karrahbooo brings to The Culture. So it’s no shocker her ‘Bossy Booo’ music video demands your full attention.
Sociable Soccer 25: EA Sports officially has competition in a must-play title
First off - blame how much fun Sociable Soccer 25 is for the fact this shout-out and salute to the newly launched PlayStation 5 video game is weeks delayed - I’ve honestly gamed on this with endless matches, fun interactions and just a new experience to enjoying soccer which I’ve never had before - sorry EA Sports both FIFA and the newly introduced FC titles. Sociable Soccer 25 has my full attention.
Manmade: The Christmas Bundle’s sold out but the drops keep coming
Good news, bad news? Well, let’s stick with the bad news first - a fire pack of awesomeness in the form of a Christmas Bundle by Manmade has sold out - shucks. The awesome, good news? The brand is life-changing and keeps delivering on a daily - if not hourly - basis. Turn those frowns upside down.
Gloss Up: It’s big booms and demon time in the ‘Cycle’ music video
Love big talk? Look no further than what’s going down with rap artist Gloss Up and her hard-hitting ‘Cycle’ music video.
Yari Toro: My rap game crush is glowing up in Brooklyn this month
Normally I would save a flex like this for the PREVIEWS, REVIEWS & MORE but I crush-crush hard on rap diva Yari Toro so you can pretty much take this as BREAKING NEWS. The rap baddie showing out in Brooooooooklyn later this month? Oh yes.
Doechii: The ‘Denial Is A River’ music video is a cinematic must-see
Need to see some real cinematic awesomeness? Look no further than Doechii going all-out with a hard-hitting and must-see ‘Denial Is A River’ music video.
Professor Lexx Beats: Class is in session again analyzing Drake’s ‘Fighting Irish Freestyle’ and Joey Bada$$’ ‘The Ruler’s Back’
Time flies by when you’re having fun and fortunately when you need clarity in your life, who better than hip-hop personality Professor Lexx Beats to come through with details on a couple fire anthems like Drake’s ‘Fighting Irish’ freestyle and Joey Bada$$’ ‘The Ruler’s Back’ tunes? Say less.
Jay Critch & Laron: The confidence is fully poured up in the ‘Pink Cups’ music video
When it comes to delivering fire bars, you can always put your trust in hip-hop artist Jay Critch. Pair him up with Laron and you have a super fire ‘Pink Cups’ music video.
Drake: The ‘Fighting Irish’ freestyle has me completely tapped in for ‘25
In all fairness? OVO Sound boss Drake recorded his ‘Fighting Irish’ freestyle in 2024 based on the fact he’s shown donning his former braided hairstyle but timelines aside, how about geeking out over the 6 God delivering a super fire unofficial anthem? Say less.
Raiche: The R&B crooner is showing out her holiday season flexing
I love whenever crooner Raiche drops audio gems but how about seeing her visual flex? It’s all about looking into her personal life and the glowing is pretty impressive.
Coi Leray: The rap diva has officially secured her second mansion - er - home
Rap diva Coi Leray never slows down and now has a second home to put her feet up in - eventually. Turns out one isn’t good enough for the hitmaker and announces the purchase of her newest crib.
Drake: The 6 God is doing the biggest streaming giveaway - ever
Need to level up a bit? Look no further than what’s brewing over in Toronto coming courtesy of rap heavyweight Drake and a new streaming giveaway.
Skrilla: The ‘Paradox’ music video is a winter demon time glow
I’m always on my early bird special but there’s something special about demon time. Leave it to hip-hop artist Skrilla showing out with the ‘Paradox’ music video to get you into the mood.
Kalan.FrFr & Mozzy: The ‘Eggs In The Morning’ music video is giving cuffing
Ready to cuff up bae heading into the new year? I mean, is there anything warmer to bundle up with on New Year’s Eve than your ride or die - even if it’s a season flex? Turns out Kalan.FrFr and Mozzy set the mood completely right for your baddie with the ‘Eggs In The Morning’ music video.